Set-up review requests:
To trigger automatic invitations use the Automatic Feedback Service 2.0 (AFS 2.0) with your Magento 2 account: https://support.trustpilot.com/hc/en-us/articles/213703667-Automatic-Feedback-Service-AFS-2-0-setup-guide
You can achieve this by adding your unique Trustpilot email address to the BCC field of your order or shipping confirmation emails. This unique Trustpilot email address can be found by going to Invitations > Automatic Feedback Service.
From there, you can add a short snippet of structured data to the HTML of those confirmation emails in order to pull specific information about your customers for the invitation, including the customer name and a reference number. In Magento 2.0, you can get there by going to Marketing > Communications > Email Templates. A PDF of the snippet of structured data for Magento is attached.